Earlier this week, I listened in on a webinar put together by Melcrum and Newsweaver titled, "Measuring and benchmarking internal communications." For the price (it was free), I'm glad I signed up. Melcrum I'm very familiar with and was a former member in a past life, but Newsweaver was new to me. They are an email marketing company but also have an internal communications spin so it interested me.
The webinar promised I would learn:
Methods to measure engagement.
How you can meet IC objectives with engaging & interactive communications.
Tips for creating timely, targeted and relevant communications.
How to improve the flow of information across organizations.
Measurement is one area where a lot of internal communicators struggle so any advice or tips on the topic are certainly welcomed by the industry. I did take some screen shots throughout the webinar and found some of the data quite interesting. ...(more)Loading...